Today’s typical consumer
Boats And Outboards work in partnership with 52Fridays, an ethics-first digital marketing agency who specialise in performance driven paid media and search engine optimisation.
Highly targetable, completely measurable and widely proven to be lucrative – paid media is one of the most effective marketing channels of the digital era. Most commonly charged on a cost-per-click basis, you can rest assured your advertising budget will produce a tangible result at each interaction. Increase your website traffic, generate leads or replenish your stock with this competitive and effective marketing channel.
Search advertising is arguably the most targeted way to drive web traffic. Reach your audience when they are searching for terms valuable to your business, then show them the exact message you desire. You only pay when they click through to your website, putting your marketing budget to highly efficient use. We can help you take competitive market share, on hugely popular search engines such as Google or Bing.
Display advertising is a great way to increase your brands recognition, which allows you to reach vast audiences through segmented targeting on huge partner networks. We can define your audience through their interests, web activity or demographic – then get your message across through creative, engaging graphics.
SEARCH ENGINE OPTIMISATION
Search Engine Optimization (SEO) refers to the process of acquiring free web traffic from search engines, such as Google and Bing. Unlike pay-per-click, SEO is not a form of advertising. Rather, it is an optimisation of key elements of your website, in alignment with best practice; usability and search engine preferences. Good SEO results in valuable keywords ranking highly on the results pages of search engines. The higher you rank, the more traffic you can expect – and more quality traffic means more sales.
Websites that have particular technical characteristics, will send positive signals to search engines that crawl them. Technical SEO is the process of auditing, optimising and regularly reviewing these characteristics. Elements such as website speed, mobile friendliness and website security all play a key role, so good SEO goes hand in hand with good user experience.
Web content (text, images, videos etc) plays a huge part in how well a site performs in organic search. It is vital that every page on your site is packed with useful, informative content, that is genuinely helpful to your potential customers. It should exude your expertise, and provide users with information within their purchasing journey that they can trust. Such elements are critical to search engine success.
Search engines care about what is happening off your website, as well as on it. Elements such as which websites link back to or mention yours, send significant signals to Google on authority and trust. Content marketing and digital PR are two effective strategies used to build such signals. It’s vital you are being linked to and talked about on other relevant websites. Gone are the days when quantity prevailed over quality, the game has changed. In 2019 the key to success is being linked to and mentioned on high authority sites. Not only will this positively influence your keyword rankings, but your presence on the web will be bolstering your brand recognition.